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Louis Vuitton Filled Its 2027 SS Menswear Runway With a Wave
Water crashed 8 meters high over a sand-covered set, and the show opened with pro surfers riding it.
Louis Vuitton turned its runway into a beach. The house's 2027 Spring/Summer menswear collection, presented in June 2026, opened with an 8-meter wave crashing over a sand-covered set.
According to fashion curation outlet oncuration, the show opened with footage of professional surfers Mikey February and Julian Wilson riding that wave. Their surfing became the image that opened the collection.
The show notes carried a single line.
The wave is the great equalizer.
Treating the wave as more than a backdrop, the line reads as a statement of intent — carrying surf culture straight onto the runway, and taking it seriously enough to build the whole opening around it.
What this report confirms stops at the staging, the opening footage, and the show notes line. The exact show date, comments from the creative director, and details on individual looks aren't confirmed by this material.
What's Confirmed
- Brand/collection: Louis Vuitton 2027 SS menswear
- Staging: 8-meter wave installation on a sand-covered set
- Opening: surfing footage featuring Mikey February and Julian Wilson
- Show notes line: "The wave is the great equalizer"
- Timing: June 2026
- Reported by: oncuration
- Exact show date, creative director's comments, individual looks: not disclosed
How the show's treatment of surf culture was received hasn't surfaced in this material yet. It'll be picked up if more comes through.