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Champion Taps BTS' V to Front Its 'True Champion' FW26 Campaign
He joins a cast of global creators, athletes, and artists.
BTS' V (Kim Taehyung) has landed among the faces of Champion's newest campaign.
Fashion outlet Hypebeast reported on August 10, 2026, that Champion tapped V to front its Fall/Winter 2026 (FW26) campaign, titled "True Champion." Alongside him, the campaign lineup includes creators, athletes, and artists from around the world.
The campaign's title borrows directly from the identity Champion has built as a brand rooted in sports. Placing a musician like V alongside athletes and artists signals that this casting wasn't confined to a single field.
What this report confirms stops at V's involvement and the general shape of the cast. The specific names of his fellow cast members, when campaign visuals will surface, and whether it extends to Korea aren't confirmed by this material.
What's Confirmed
- Campaign: Champion's "True Champion" FW26
- Participant: BTS' V (Kim Taehyung)
- Cast: global creators, athletes, and artists
- Reported by: Hypebeast, August 10, 2026
- Other cast members, campaign visuals, Korea rollout: not disclosed
What V will actually wear in the campaign hasn't surfaced yet. That's a detail to revisit once visuals appear.