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Jesse Gouveia Resets His Day in Columbus Park
Merrell's "It Starts Outside" campaign turns the spotlight on a New York artist's outdoor routine.
New York-based artist Jesse Gouveia is the face of Merrell's "It Starts Outside" campaign. According to Highsnobiety, Gouveia keeps a routine of heading out to Columbus Park daily to reset outdoors.
The campaign frames that routine as a source of creative inspiration, a way of using outdoor time to balance work, mindfulness, and exploration. What exactly Gouveia's artistic practice involves, and which product he's shown wearing in the campaign, aren't confirmed by this report alone.
What this report confirms stops at the subject, the location, and the campaign name. Gouveia's field of work, when the campaign was shot, and whether it reaches Korea aren't covered in this material.
What's Confirmed
- Subject: Jesse Gouveia, a New York-based artist
- Campaign: Merrell's "It Starts Outside"
- Routine: daily outdoor resets in Columbus Park
- Theme: balance between work, mindfulness, and exploration
- Reported by: Highsnobiety
- Not disclosed: Gouveia's field of work, the product worn, shoot timing
What's Left
What kind of artist Gouveia is, which product appears in the campaign, and whether this reaches Korea aren't confirmed by this report alone. If more surfaces, it'll be picked up then.