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Feeld Teamed Up With Le Boudoir on Its First Swimwear Drop
A limited-edition take on Le Boudoir's signature French Bikini. The name attached to it: Addison Rae.
Feeld, the dating app, moved into swimwear for the first time. Its partner is Le Boudoir, a Los Angeles-based lingerie label. The two brands reworked Le Boudoir's signature French Bikini into a limited-edition piece.
Addison Rae's name is attached to the collection. Hypebae described the bikini as "Addison Rae-approved," though whether that means she wore it or simply fronted the campaign isn't confirmed by this material alone. Los Angeles and Paris were both mentioned in connection with the two brands.
What this report confirms stops at the parties involved, the item, and the Addison Rae tie-in. The exact pricing, release date, and where it'll be sold aren't covered by this material.
What's Confirmed
- Collaboration: Feeld × Le Boudoir
- Feeld: a dating app, marking its first move into swimwear
- Le Boudoir: a Los Angeles-based lingerie label
- Item: a limited-edition rework of Le Boudoir's signature French Bikini
- Tie-in: Addison Rae's name is attached (exact role unconfirmed)
- Locations mentioned: Los Angeles, Paris
- Reported by: Hypebae
- Pricing, release date, sales channels: not disclosed
What's Left
The exact pricing, release date, sales channels, and Addison Rae's precise role in the collection aren't covered in this report. If more surfaces, it'll be picked up then.