The Grammar of Getting Dressed Beyond the Stage: ALLDAY PROJECT

Why You Notice What They’re Wearing First

Most rookie groups are remembered for their stage outfits. ALLDAY PROJECT (@allday_project) works the other way around. Their first impression lands off-camera — at airports, on the street, in candid snaps that never made it into any official shoot. A five-member co-ed group under THEBLACKLABEL, debuted in June 2025. The fact that they come from Teddy’s label alone sets the bar high musically, but the reason SeoulEdits is calling their name from a fashion angle is something else entirely: their off-stage style articulates the group’s identity faster than their music does.

Let’s be clear. ALLDAY PROJECT are rookies still moving through their debut year — no deep discography to speak of, no long trail of editorial credits. But the sartorial grammar they’ve revealed in that short window is anything but unpolished. If anything, it’s startlingly self-assured for a group this new. They already know their tone.

Fashion Identity: Where Model-Core Meets Luxury Street

ALLDAY PROJECT’s style resists a single label. It sits precisely at the intersection of four keywords — model-core, luxury street, chic minimal, and gender-mix.

• Model-core: Half the group has runway and modeling backgrounds, or carries runway-caliber visuals — and it shows in the clothes. They gravitate toward pieces where fit, silhouette, and the way you move in them do the talking, not excessive embellishment.
• Luxury street: They wear high-end labels the way most people wear basics — effortlessly, not ceremoniously. It’s the difference between dressing up in luxury and dressing in it.
• Chic minimal: Restrained color, clean lines. Black, white, denim, and achromatic layering form the foundation.
• Gender-mix: As a co-ed group, the male and female members operate within the same mood. What’s striking isn’t who’s wearing what — it’s that the whole group is speaking the same sartorial language.

That combination sits in a different register from the “concept outfits” that define so many K-pop rookies. These are clothes that circulate in actual fashion circles — not designed for the stage, but for the scene. Which is exactly why their off-duty snaps read like editorials.

Member Style Highlights

Annie (@anniesymoon) — The One Who Made Denim Ordinary Again

Annie is the gravitational center of ALLDAY PROJECT’s fashion identity. Her chaebol background — linked to the Samsung and Shinsegae families — made headlines when the group debuted, but the attitude she projects through her clothes is the opposite of conspicuous wealth. The signature move: treating Balenciaga denim not as something reserved for a special occasion, but as something you just put on. There’s a particular kind of difficulty in making expensive clothes look like they cost nothing, and Annie has it. Factor in her Paris Fashion Week (PFW) runway experience, and she becomes more than just the group’s best-dressed member — she’s the reference point for their entire luxury street identity.

Tarzan (@tarzzan_boy) — Fit Fluency, Courtesy of the Runway

Tarzan comes from Seoul Fashion Week. His appearances in music videos for (G)I-DLE and NewJeans speak to someone whose primary job, once, was showing clothes in front of a camera. That history is legible in everything he wears off-stage. Put him in an all-neutral tailored set and the silhouette never collapses. Put him in oversized and the volume reads as intention, not accident. He’s the member in whom model-core is most literally embodied.

The Rest — and the Tone That Only Works as a Team

Bailey (@baileysok), Woochan (@jowoochan_santa), and Youngseo — all five members bring their own mood to the table while operating inside a shared visual language. The reason ALLDAY PROJECT’s style is convincing isn’t because one or two standout members are carrying the aesthetic. Their co-ed makeup enables a genuinely fluid gender-mood mix, and that’s why a group shot lands harder than any individual snap.

Brand & Ambassador Context: Early Days, but the Direction Is Clear

Honesty matters here. Being a debut-year group, it would be premature to declare ALLDAY PROJECT official ambassadors of any maison or to suggest long-term contracts are already in place. But the facts on record — Annie’s Balenciaga denim and PFW runway credits, Tarzan’s Seoul Fashion Week modeling history — are enough to map their trajectory with confidence. What fashion houses want from K-pop rookies is precisely this kind of scene fluency: not just the ability to fill a concept costume, but the body and the bearing to actually wear a collection. ALLDAY PROJECT entered their debut already ticking more than half those boxes.

So the question around their future in fashion isn’t whether it’ll happen — it’s when, and with which house. As the outlet covering this group, SeoulEdits will be watching as those coordinates get filled in.

Final Word: The Group That Got Dressed Before the Stage Was Ready

ALLDAY PROJECT is a rare kind of rookie — one that established its tone through clothes before proving itself through music. Model-core, luxury street, chic minimal, gender-mix: the point is that these four keywords play out on the street, not the stage. To call a debut-year group “fully formed” would be too much. But to say their direction is razor-sharp? That’s exactly right. A group that already has its off-stage style locked in can wear anything on that stage — and never look lost.